Inform Link is not only a search engine optimization company. We provide the full range of services related to promotion of your business in Internet. The work starts from web site design, but optimization of the HTML code is a necessary part of the web site development and promotion, because it serves the purpose to increase the rating which the site gets being indexed by the search engines.

Any company or a person, who has published certain information on the Internet, normally wishes it to be found by other people. Web directories and search engines are the tools that most people use to find that information.

The search engines take the entered keywords, and scan their internal databases, looking for the most appropriate web pages. Different search engines employ different algorithms for ranking web sites and determining how relevant they are with respect to the entered keywords. They evaluate various factors, sometimes emphasising some of them and completely ignoring the others.

We have performed in-depth study of these algorithms.
We've got knowledge.
You may use it.

We offer promotional programs that ensure your high positioning by the search engines and increase visitor traffic. The program basically consists of two major elements: site optimisation and maintenance.

Site optimisation

Browser compatibility of the web site design is the indispensable aspect of the search engine optimization we perform.

We optimise content of your web site from the point of view of general structure, keywords, meta tags, HTML design, proper linking, load time, browser compatibility.

Site optimisation methods could be grouped into three major categories.

Keyword optimisation
deals with keywords and meta tags, increasing the site relevance to the search engines referring the concerted keywords, thus increasing the site rating.

Code optimisation
implies removal of unnecessary or inefficient HTML code, which leads to fast download of your site and increases its attractiveness; optimisation of images, which serves the same purpose; ensuring of correct hyperlinks and auxiliary instructions viewable for search engines and invisible for visitors; internal hyperlinks check and optimisation.

Browser compatibility
ensures correct display of your site by various browsers, monitor settings and under different versions of the operating system.

We do not make it our aim to achieve maximum total amount of hits on your site by all means. We generate only relevant traffic, using fair play methods. All the work is done manually, which guarantees that your site will be found by relevant keyword search only, thereby cutting off incidental visitors. Your site will be optimised not only for search engines, but human visitors as well, providing them with most convenient and efficient environment. And last, but not least - using our knowledge, you may benefit from high positioning of your web site by the search engines.

Maintenance

Search engine optimisation in London, UK

More than forty major search engines operate in the United Kingdom.

We submit your optimised site to the most commonly used search engines and web directories. At present the list of search engines, which performance we have studied thoroughly, includes AltaVista, AOL, A-Zfind, DirectHit, Excite, FastSearch, Google, GoTo, HotBot, Inktomi, Iwon, LookSmart, Lycos, Magellan, MSN, NBCi, Netscape, Northern Light, Open Directory, Teoma, WebCrawler, WiseNut, Yahoo.

We provide you with regular reports, containing your current positioning details and comparison with your main competitors.

It is not enough to register your site once though. As time goes by, your site may loose its high position due to new-coming competitors, reorganisations and other changes of the search engine policy, and even technical problems on the search engine servers. So, we can provide you with monthly

re-submission of your site in order to keep the achieved high-ranking position. Moreover, we may periodically review your site and in fact repeat the entire optimisation job, brining your site in compliance with recent changes of search engine algorithms.

BRONZE SILVER GOLD

SITE OPTIMISATION

keyword optimisation + + +

code optimisation + +

browser compatibility +

MAINTENANCE

first time submission + + +

positioning report monthly monthly fortnightly

re-submission monthly fortnightly

re-optimisation monthly

PRICE Contact us

Expanded*

*) Expanded Gold includes chargeable promotional packs offered by AltaVista, Inktomi, and LookSmart/MSN search engines.

Please see some of our SEO clients to learn the examples.

We would be glad to tailor our programs to your specific needs and elaborate most efficient promotional campaigns for you on individual basis.
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